As a copy editor, it`s important to have a solid understanding of the technical aspects of SEO, including the impact of contractions on search engine rankings.
First, it`s important to define what contractions are. In the context of writing, a contraction is a shortened form of a word or phrase in which one or more letters have been omitted. For example, “do not” becomes “don`t” and “cannot” becomes “can`t.”
When it comes to writing for SEO, contractions can have both positive and negative impacts on your content`s search engine rankings. On one hand, using contractions can make your writing feel more natural and conversational, which can engage readers and keep them on your site for longer periods of time. This can have a positive impact on your overall rankings.
On the other hand, contractions can also make your writing appear less formal and professional. This can be a turn-off for readers who are looking for more authoritative content, and it can also impact your rankings negatively.
So, what do contractions look like on an NST? An NST (News Search Tool) is a tool used by SEO professionals to track and monitor the performance of their content in news search results. Contractions on an NST will appear in the same way they would in any other piece of content.
When crafting content for an NST, it`s important to strike a balance between using contractions to make your writing feel more natural and engaging, and avoiding them when they might detract from the authority or professionalism of your content.
Overall, there is no hard and fast rule when it comes to using contractions in SEO writing. It really depends on the goals of your content and the preferences of your target audience. However, as a copy editor with experience in SEO, it`s important to be aware of the potential impact of contractions and to make informed choices when editing and proofreading content for SEO.